--- >>> Desmond Lam's 2006 paper "Applicability of the Duplication of Purchase Law to Gaming" is now available for free download [here].
--- >>> Desmond Lam's 2005 paper "Slot or Table? A Chinese Perspective..." is now available for free download [here].
About Desmond Lam
Desmond Lam is an associate professor of marketing at the University of Macau. He has taught in a number of univerities including University of Western Australia, University of South Australia, and Hong Kong Polytechnic University (School of Hotel and Tourism Management).
Desmond holds a PhD (marketing) from the University of Western Australia and MBA from the University of Melbourne.
Desmond's interest/expertise include:
He has written extensively on gaming-related issues, Chinese in particular. These are featured in premier trade publications like Infinity Gaming Magazine, Casino Journal, Global Gaming Business, Casino Enterprise Management, IGA Magazine, Macau Business, and Inside Asian Gaming as well as top scholarly journals like Annals of Tourism Research, International Journal of Hospitality Management, Marketing Letters, Journal of Business Research, Psychology & Marketing, Journal of Gambling Studies, International Gambling Studies, and Journal of Risk Research. [Read Desmond's trade articles here]
Desmond is one of the judges for the International Gaming Awards, an academic affairs advisor to the Macau Gaming Management Association, an editorial board member for the Journal of Hospitality Marketing & Management, and an invited speaker to various conferences and executive seminars.
He is a member of the American Marketing Association, Association for Consumer Research, European Marketing Academy, International Council on Hotel, Restaurant, and Institutional Education, and Themed Entertainment Association.
Desmond is frequently interviewed by international media like TIME, New York Times, The New Yorker, Los Angeles Times, Foreign Policy, BBC News, The Telegraph, The Guardian  , Business Traveler, South China Morning Post, and The Standard. He is often quoted in local media outlets like Macau Business, Macau Closer, and Macau Daily Times.
Throughout his academia career, Desmond has taught in Australia, Singapore, Hong Kong, Macau, and Malaysia. He has conducted numerous courses at different tertiary levels (diploma, advanced diploma, undergraduate, master, and executive) including Chinese gambling culture, casino and gaming management, events marketing, product management, marketing strategy, advanced marketing management, Internet marketing, and public relations.
Books related to Chinese gambling:
The Sociology of Gambling in China by Cheng Tijie
Casino Industry in Asia Pacific: Development, Operations, and Impact, edited by Cathy HC Hsu
Gaming and Gambling in East Asia, edited by William H. Kelly and Dixon Wong
Desmond's Latest Academic Articles
Journal of Gambling Studies (2014): "Gender Differences in Risk Aversion among Chinese University Students". (SSCI, 2013 Impact Factor = 1.753)
Journal of Marketing Communications (2014):"An Investigation into the Link between Service Quality Dimensionalities and Positive Word-Of-Mouth Intention in Mainland China".
Annals of Tourism Research (2013): "Do Happy Tourists Spread More Word-of-mouth? The Mediating Role of Life Satisfaction". (SSCI, 2013 Impact Factor = 2.795) [Abstract]
Journal of Gambling Studies (2013): "An Examination of Factors Driving Chinese Gamblers' Fallacy Bias" [Full Paper]. (SSCI, 2013 Impact Factor = 1.753)
Journal of Risk Research (2013): "The Effect of Prior Outcomes on Gender Risk-taking Differences" [Full Paper]. (SSCI, 2013 impact factor = 1.270)
International Journal of Hospitality Management (2013): "Duplication of Purchase Law in the Gaming Entertainment Industry - A Transnational Investigation". (SSCI, 2013 Impact Factor = 1.837) [Abstract]
International Gambling Studies (2010): "The Influence of Individualism and Uncertainty Avoidance on Per Capita Gambling Turnover". [Full Paper]
Marketing Letters (2009): "An Investigation into Gambling Purchases Using NBD and NBD-Dirichlet Models". (SSCI, 2013 Impact Factor = 0.642) [Abstract]
Interesting papers to read -
1. "Luck and Future of Casinos - Is WinStar World the Benchmark of Tomorrow?" by Olivia Casey.
2. "Feeling Lucky?" by Carlos Ottery.